1. Other than search engines, what are some of the most popular uses of the Internet?
Some of the most popular uses of the Internet other than search engines are researching products and services, catching up on news, hobby-related info, seeking health information, and reviewing financial information.
2. Would you say that the Internet fosters or impedes social activity? Explain your position.
I think that the Internet helps social activity because it allows people to stay connected easier. With Facebook and e-mail, you can get in touch with about anyone that you wanted to and stay up to date with them.
3. Why would the amount of experience someone has using the Internet likely increase future Internet usage?
The amount of experience someone has using the Internet will increase future Internet usage because the more they know about it now, the easier it will be for them to build on top of that in the future. The internet is always going to change and if you aren't aware of how to use it now, then as time goes on it will be a harder process for you to learn how to use it.
4. Research has shown that many consumers use the Internet to investigate purchases before actually buying, which is often done in a physical storefront. What implication does this have for online merchants? What can they do to entice more online buying, rather than pure research?Name four improvements Web merchants could make to encourage more browsers to become buyers.
This means that customers are going to research many different websites before actually buying a product. They could compare them to other competitors to see how their information is laid out, what the price is, how easy it is to order, the reliability of the website, etc. Four improvements Web merchants could make to encourage more browsers to become buyers are use net for health, use net for news, months on internet, and how much product information they have to share.
5. Name the five stages in the buyer decision process, and briefly describe the online and offline marketing activities used to influence each.
The five stages in the buyer decision process are awareness of need, search for more information, evaluation of alternatives, the actual purchase decision, and post-purchase contact with the firm. Online-awareness of need is targeted banner ads, interstitial, and targeted event promotions. Search is search engines, online catalogs, site visits, and targeted e-mails. Evaluation of alternatives is search engines, online catalogs, site visits, product reviews and user evaluations. Purchase is online promotions, lotteries, discounts, and targeted e-mail. Post-purchase is communities of consumption, newsletters, customer e-mail, and online updates. Offline- awareness of need is mass media, tv, radio and print media. Search is catalogs, print ads, mass media, salespeple, product raters, and store visits. Evaluation of alternatives is reference groups, opinion leaders, mass media, product raters, and store visits. Purchase is promotions, direct mail, mass media, and print media. Post-purchase is warranties, service calls, parts and repair, and consumer groups.
6. What are the components of the core product, actual product, and augmented product in a feature set?
The core product is the core benefit the customer receives from the product. The actual product is the set of characteristics designed to deliver the product's core benefits. The augmented product is a product with additional benefits to customers beyond the core benefits embodied in the actual product.
The core product is the core benefit the customer receives from the product. The actual product is the set of characteristics designed to deliver the product's core benefits. The augmented product is a product with additional benefits to customers beyond the core benefits embodied in the actual product.
7. Name some of the drawbacks to the four data mining techniques used in Internet marketing.
A few of the drawbacks to the four data mining techniques used in Internet marketing are there may be millions of rules, many of them nonsensical, and many others of short-term duration. The rules need extensive validation and culling. Also, there are millions of affinity groups and other patterns in the data that are temporal or meaningless. The difficulty is isolating the valid, powerful patterns in the data and then acting on the observed pattern fast enough to make a sale you would otherwise not have made.
A few of the drawbacks to the four data mining techniques used in Internet marketing are there may be millions of rules, many of them nonsensical, and many others of short-term duration. The rules need extensive validation and culling. Also, there are millions of affinity groups and other patterns in the data that are temporal or meaningless. The difficulty is isolating the valid, powerful patterns in the data and then acting on the observed pattern fast enough to make a sale you would otherwise not have made.
8. Which of the four market entry strategies is most lucrative?
The most lucrative market entry strategy is to extend their businesses and brands by using a mixed bricks-and-clicks strategy in which online marketing is closely integrated with offline physical stores.
The most lucrative market entry strategy is to extend their businesses and brands by using a mixed bricks-and-clicks strategy in which online marketing is closely integrated with offline physical stores.
9. Compare and contrast the four marketing strategies used in mass marketing, direct marketing, micromarketing, and one-to-one marketing.
One-to-one marketing is segmenting the market based on a precise and timely understanding of an individual's needs, targeting specific marketing messages to these individuals, and then positioning the product vis-a-vis competitors to be truly unique. Mass marketing is based on national media messages aimed at a single national audience and with a single national price, it is appropriate for products that are relatively simple and attractive to all consumers in a single form. Direct marketing is based on direct mail or phone messages and aimed at segments of the market likely to purchase and which has little variation in price, is most often used for products that can be stratified into different categories. Micro marketing is aimed at geographical units or specialized market segments is the first form of true database marketing.
One-to-one marketing is segmenting the market based on a precise and timely understanding of an individual's needs, targeting specific marketing messages to these individuals, and then positioning the product vis-a-vis competitors to be truly unique. Mass marketing is based on national media messages aimed at a single national audience and with a single national price, it is appropriate for products that are relatively simple and attractive to all consumers in a single form. Direct marketing is based on direct mail or phone messages and aimed at segments of the market likely to purchase and which has little variation in price, is most often used for products that can be stratified into different categories. Micro marketing is aimed at geographical units or specialized market segments is the first form of true database marketing.
810. What are some of the reasons that freebies, such as free Internet service and giveaways, don’t work to generate sales on a Web site?
After someone is given a freebie, in order for it to actually work and generate sales on a Web site the customer has to pay for premium or add-on services and hopefully will then pay or all the free riders on the service. Also, people switch from one free service to another at the very mention of charges, so unless everyone does it; its likely not to work.
After someone is given a freebie, in order for it to actually work and generate sales on a Web site the customer has to pay for premium or add-on services and hopefully will then pay or all the free riders on the service. Also, people switch from one free service to another at the very mention of charges, so unless everyone does it; its likely not to work.
11. Why do companies that bundle products and services have an advantage over those that don’t or can’t offer this option?
Companies that bundle products and services have an advantage over those that don't by if you bundle things, customers are going to be more likely to think "hey, this is a good buy or a good idea" because it is more than one item for a fixed product.
Companies that bundle products and services have an advantage over those that don't by if you bundle things, customers are going to be more likely to think "hey, this is a good buy or a good idea" because it is more than one item for a fixed product.
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