Chapter 8

1.     

1.      What basic assumptions does the study of ethics make about individuals?

      

       Some basic assumptions that the study of ethics makes about individuals are that individuals are free moral agents who are in a position to make choices.  

2.      What are the three basic principles of ethics? How does due process factor in?

       The three basic principles of ethics are responsibility, accountability, and liability.  Due processes is a feature of law-governed societies and refers to a process in which laws are known and understood and there is an ability to appeal to higher authorities to ensure that the laws have been applied correctly.

3.      Explain Google’s position that YouTube does not violate the intellectual property rights of copyright owners.

        Google's position that YouTube does not violate the intellectual property rights of copyright owners is because YouTube is not finding the videos and posting them their self; others post their videos to the YouTube site.

4.      Define universalism, slippery slope, the New York Times test, and the social contract rule as they apply to ethics.

       Universalism if an action is not right for all situations, then it is not right for any specific situation.  Slippery Slope is if an action cannot be taken repeatedly, then it is not right to take at all.  The New York Times test is do you want your name to be in the New York times the next day?  What would be the reaction from your friends and family and would they be proud of you?  The Social Contract Rule is would you like to live in a society where the principle you are supporting would become an organizing principle of the entire society?

5.      Name some of the personal information collected by Web sites about their visitors.

       Some of the personal information that is collected by Web sites is your name, address, phone number, e-mail address, social security number, age, gender, occupation, bank accounts, credit card numbers, etc.

6.      How does information collected through online forms differ from site transaction logs? Which potentially provides a more complete consumer profile?

      Information collected through online forms differs form site transaction logs by site transaction logs can be used to collect and analyze detailed information on page content viewed by users.  I think information collected through online forms provides a more complete consumer profile because they can get your age, gender, phone number, address, etc.

7.      Name three ways online advertising networks have improved on, or added to, traditional offline marketing techniques.

       Three ways online advertising networks have improved on, or added to, traditional offline marketing techniques are they have the ability to precisely track not just consumer purchases, but all browsing behavior on the Web at thousands of the most popular member sites, including browsing book lists, filling out preference forms, and viewing content pages.  They can dynamically adjust what the shopper sees on screen including prices.  They can also build and continually refresh high-resolution data images or behavioral profiles of consumers.

8.      Explain how Web profiling is supposed to benefit both consumers and businesses.

       Web profiling is the creation of digital images that characterize online individual and group behavior.

9.      How could the Internet potentially change protection given to intellectual property? 

       The Internet could potentially change protection given to intellectual property by once intellectual works become digital, it becomes difficult to control access, use, distribution, and copying.

10.  What capabilities make it more difficult to enforce intellectual property law?

      Some capabilities that make it more difficult to enforce intellectual property law are the internet technically allowing millions of people to make perfect digital copies of various works.

11.  What are some of the tactics illegal businesses, such as betting parlors and casinos, 

successfully use to operate outside the law on the Internet?

     Some of the tactics illegal businesses use to operate outside the law on the Internet are  using checks and money orders as payments and the postal system as logistics partner, also with gambling they were using credit cards and other online payment systems for Internet betting.